For the financial industry, WeChat public account is not only a convenient information dissemination channel, but also an effective tool for customer relationship management and service upgrades. Wechat public account builds solutions for financial industry WeChat public account.
Preparation work before building WeChat public number
1. Clearly determine the positioning of the public number: Before building a financial WeChat public number, you need to clearly determine the positioning of the public number, such as providing financial advice, investment consultation, financial information and other services. This will help you conduct content planning and promotion more in a more relevant way.
2. Register a company number: Choose a registered company number or subscription number according to your needs. Enterprise numbers are more suitable for financial situations that require direct interaction with customers, while subscription numbers are more suitable for information dissemination and brand promotion.
3. Improve corporate information: When applying for WeChat public number, you need to submit company-related information, such as business licenses, organization code certificates, etc. Please ensure the authenticity and accuracy of these information.
4. Configure WeChat Pay: In order to facilitate users to conduct financial transactions, you need to complete the opening and setting of corporate accounts on the WeChat payment platform. This will help improve user experience and transaction security.
Content planning and publishing of WeChat public account in the financial industry
1. Develop content strategies: Develop content strategies based on your public positioning, combining industry characteristics and user needs. It may include but is not limited to the following aspects: financial information, product introduction, investment skills, case analysis, etc. At the same time, pay attention to maintaining the effectiveness, authority and practicality of the content.
2. Optimize article quality: When writing articles, pay attention to the accuracy and easy-to-understandness of language expression, and avoid using professional language. At the same time, multimedia elements such as images and videos are added to enhance the appeal of the article.
3. Regular updates and maintenance: maintain public activity and publish new articles and content regularly. At the same time, pay attention to users’ feedback and adjust content strategies and optimize article quality in a timely manner.
Promotion and operation of WeChat public account in the financial industry
1. Use WeChat: Join WeChat related to finance, interact with other industry insiders and potential customers, and expand the influence of public numbers.
2. Cooperation promotion: Cooperation promotion with other financial institutions or enterprises, share resources and customers, and achieve mutual benefit and win.
3. Offline activities: Organize online and offline activities, such as lectures, training, sars, etc., to improve brand awareness and customer stickiness.
The key is to clearly define the public positioning, formulate appropriate content strategies, and attract more attention and customers through effective promotion and operational means.
