With the digitalization wave spreading around the world, Hong Kong companies are moving forward with key points in the transformation from traditional marketing to smart business. According to data from the Hong Kong Monetary Authority in 2023, the number of local mobile payment users has increased by 217% compared with five years ago. WeChat, as one of the social platforms with the highest penetration rate, has become the core bridge for enterprises to connect with the mainland and the international market. However, when many Hong Kong merchants are publishing WeChat, they often lose their business machine due to problems such as complex official website registration process, weak public account content operation, and high development of * mini program functions*.
How do Hong Kong companies take over WeChat ecological merchants?
The professional WeChat Development company Infocode Blue Information Technology will deeply analyze how to connect these three key circles through professional services to help enterprises efficiently activate WeChat ecological value.
WeChat official website registration: “Passent” for Hong Kong companies to enter the mainland market
Registration on WeChat is not only a proof of corporate identity, but also a must-do to open payment functions, mini-program online and advertising delivery. For Hong Kong companies, there are two key points that need to be paid special attention to during the registration process:
Quality Preparation and Cross-border Verification
Hong Kong companies must provide *commercial registration certificate, company registration certificate* and legal representative certificates, and pass the cross-border verification channel officially designated by WeChat. Due to the legal differences between China and Hong Kong, it is recommended to entrust a service provider with relevant regulations and experience in the two places to avoid audit failures due to missing file formats or content.
Account type selection strategy
If the target customers are concentrated in the mainland, they should register the WeChat public service number (requires the qualification of the mainland enterprise) in order to use high-level functions such as payment interfaces; if they mainly serve local Hong Kong users, they can implement basic content push through WeChat Official Account (International Edition), but pay attention to the regional limitations of the function module.
Public number agency: Advanced rules from “Information Island” to “Travel New Zealand”
Hong Kong retail giant Sasha International has increased its fan interaction rate to three times the industry average in six months through precise public operation. Behind its success, the implementation of three core strategies is impossible:
Content localization and scene-based
Combining Hong Kong users’ “dual reading habits” and “high rhythm lifestyle”*, it uses short pictures, short videos and other forms to integrate product information into specific scenes such as underground commuting and lunch breaks. For example, when the Meixin Group was promoting monthly snacks, it achieved a single article of 100,000+ in-person reading with the “Hong Kong Iron 3-minute Quick View” series of short films.
Integration of member system and data middle platform
Through the API interface, the store POS system and WeChat member data are connected, and the consumption points are real-time synchronization, *automatic birthday gift voucher distribution* and other functions are realized. Chow Tai Fook Jewelry used this to increase the transfer rate of public fans to the store by 27%.
Cross-border connection and private domain sinking
Jointly plan the “consumption rebate” campaign with local KOLs, payment HK and other platforms, and direct traffic to the enterprise WeChat community for long-term operation. This model helps Watsons Hong Kong to break through HK$8 million in the single-day mini program GMV during the 2023 Double Eleventh Period.
Mini program development: Create a super entrance to “use and go”
The Hong Kong Tourism Development Bureau’s mini program “Hong Kong Travel” has accumulated over 2 million tourists in one year, and its design logic is worth borrowing:
“Light quantization” and “modulation” of functional architecture
The first screen only retains three high-frequency functions: attraction navigation, discount pickup, and *online customer service*. It also quickly connects to the reservation system, multi-language translation and other expansion services through the “Plugin Market”, reducing development costs while maintaining experience.
Cross-border sewing connection of payment scenes
In terms of the current situation where mainland tourists prefer WeChat payment and Hong Kong users commonly use PayMe, they use double money packs and technology, and automatically match the coupon issuance rules in the background. This plan increases the cross-regional customer order price of Haigang City merchants by an average of 15%.
Immersive experience of LBS+AR technology
The “Direct Guided Buyer” function is developed through WeChat’s native geolocation interface and light AR engine. When users scan specific location tags in copper basin business districts, they can access brand limited-time discounts and navigation guidelines. This innovative application brings 33% of in-store traffic growth to the era of markets.
Five gold standards for choosing a service provider
Faced with the varied quality of the agency team in the market, Hong Kong enterprises need to focus on:
- Whether you have WeChat Cross-border Service Certification Qualification
- In previous cases *mini program daily active data* and public number conversion rate
- The technical team’s compliance capabilities for *Hong Kong and Macao GDPR and Mainland Internet Security Law*
- Does the content team have *Net Creative Planning* and *Simplified Word SEO Optimization*Double Repeat Experience
- Can the service mode support *API real-time connection* and Data Kanban customization
After a Hong Kong locked beverage brand changed its service provider, through the above standard filtering partners, it increased its mini-program order share from 12% to 41% in just three months, verifying the effectiveness of professional services.
Through systematic official registration, innovative public operation and intelligent mini-program development, Hong Kong enterprises can fully build unique competitive advantages in WeChat ecosystem. When digitalization is no longer just an option but a must-answer question, it is better to take the initiative to embrace this wave of change than to be passively adapted.
For more related issues related to WeChat Development, or if you want to know about WeChat distribution fees, please contact Blue Customer Service.
