Today, when the digital economic penetration rate exceeds 54.6%, more than 1.2 billion WeChat monthly active users are reshaping the path of cultural communication. When the Ancient Palace Museum made “Thousands of Rivers and Mountains” broadcasts at tens of thousands of levels through H5 interaction, and when the Dunhuang Research Institute used VR technology to bring tourists into Cave 257, cultural industry protection is undergoing a periodic transformation from physical protection to digital symbiosis.
Cultural Industry Public Number has become a full-chain solution to the activation of cultural industry
The professional WeChat Public Development Company will introduce WeChat Public Development as the core location for cultural institutions to reach users. Its functional development has gone beyond simple content release and evolved into a full-link solution for cultural industry activation.
Digital development and dynamic propagation system
The basic functions of cultural industry public numbers are breaking through physical space limitations. 360° Panoramic Travel technology allows users to access unopened protection areas through mobile phones. The public of Longmen Grottoes has restored the Northern Wei engraving details of the Zhongdong of Fengyang through micrometer-level buildings. Mobile Information Pictures function can transform the history of cultural relics into interactive time lanes. Liangzhu Ancient City Public uses this function to clearly display the water conservancy system structure logic from 5,000 years ago.
In order to meet the propagation characteristics of the short video era, the intelligent editing tool and AI voice interpretation have become the standard. Sanxingdui Museum will automatically generate 15-second card videos for archaeological live videos, and cooperate with the AI-generated dialect interpretation version to enable the unearth of the copper tree to be cracked and disseminated on social platforms. Data display, with the public number of cultural insurance that uses video automatic generation function, the user stay time has increased by 3.2 times.
Interactive interaction and social activation mechanism
The core of activated industry is to establish emotional connections. The AR treasure function allows users to unlock hidden stories by scanning specific tags when visiting locally. The 12 AR touch points set by the Suzhou Forest Bureau in Humble Administrator’s Park have extended the average stay time of tourists by 40 minutes. Online CurationThe paper allows users to independently combine digital collections. The “My Flying Sky Gallery” event launched by Dunhuang Research Institute has generated more than 70,000 UGC content in two weeks.
In terms of social operations, the interest tagging system can accurately plan to distinguish user bodies. According to user browsing preferences, the public of the Palace Museum has divided the audience into 12 categories of society, including “ceramic lovers” and “ancient architecture fans”, and pushed series of contents such as “I Repairing the Bell in the Palace”, with the social activity reaching 2.8 times the industry average. The Cultural Check-in System uses geographic range column technology to automatically generate personalized visitor certificates to promote offline traffic transfer.
Educational and Knowledge Inheritance Network
WeChat public is building a final learning scene for cultural heritage. WeChat HallThe textbook integrates the resources of the Mu class and live Q&A. The “Entertainment Hall” of the China Television Museum has formed a complete course system with 62 high-quality courses. Intelligent Q&A robot can instantly analyze complex consultations such as “the earthquake resistance principle of the county wooden tower” and the accurate rate of testing by the National Cultural Heritage Bureau reaches 92.7%.
For teenagers, interactive interpretation of games becomes a new load for knowledge transmission. The “Blue Copper Mystery” plot game developed by the Qin Shihuang Mausoleum Museum integrates cultural relics knowledge into machine decryption, increasing the proportion of users aged 13-18 from 12% to 34%. There is also an organization that introduces AI Creation Tool, where users can enter keywords to generate digital artworks with cultural relics patterns, and complete the modern transformation of cultural genes in social communication.
Data middle and precision operation system
The user behavior analysis panel in the background can track content propagation paths, and the sharing rate of articles marked with “revised stories” is three times that of ordinary content. Intelligent Recommendation Engine is based on LBS and browsing habits, and first pushes the Beilin Museum event notification for users living in Xi’an. The Nanjing Museum used predicted broadcast effect type to determine the best push period for special exhibition promotion 72 hours in advance, increasing the reservation conversion rate by 27%.
In the commercial exploration area, Digital Text Creation Mall supports block chain verification technology, and the digital collection “Flying Tian” sold by the Dunhuang Art Institute was sold out in 3 seconds. The Cultural Public function is to open up new financing channels for revision projects. The Shanxi Ancient Construction Protection Fund raised 4.6 million yuan of public donations through the public account. The brand name system has promoted cross-border cooperation between Gugong Stationery and 20 companies, with the annual sales of derivatives exceeding 1.5 billion yuan.
When the combination of WeChat public platform and cultural industry protection enters the 3.0 stage, functional development has been transformed from technology to ecological construction. Through the three-layer structure of user demand perception—cultural value transmission—can continue to develop the shutdown, digital technology truly becomes a “time machine” that activates cultural memory. In this process, each iteration of function is reshaping the way public and historical dialogues, allowing the cultural genes that have been in decline for thousands of years to gain new expression dimensions in the mobile Internet era.
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