Against the backdrop of the accelerated promotion of green transformation in the Hong Kong-Macao Greater Bay Area, Hong Kong is using innovative technology as an engine to build a global new energy technology research and development highland. With WeChat’s ecosystem becoming the core channel for communication between enterprises and users, Research institutions in the new energy field and how early entrepreneurs can establish professional images and spread technical achievements through WeChat public numbers have become key topics that have taken over the market’s first start.
How to build a WeChat public account in the Hong Kong New Energy Domain?
The professional WeChat Public Account Development company Infocode Blue Information Technology will dismantle and build a practical strategy for you to build a professional WeChat Public Account.
Precise positioning: value transmission from experiment room to market
To build a public number for new energy technology research and development, we must first break through the dilemma of “expanding professional content”. It is recommended to adopt “Double Positioning Method”:
Service numberInheriting professional functions such as technical achievements application, industry white paper download, etc.
Please orderRegister technical popularization, policy interpretation and other light quantitative content
Through user image analysis, it was found that 65% of the users who have registered in Hong Kong’s new energy field are industrial chain operators, and 30% are investment institutions and policy researchers. This means that the content planning needs to balance professional depth and transmission diversity, such as using three-dimensional animation to demonstrate the technical principles of solid-state batteries, and in conjunction with the Hong Kong Science and Technology Park incubation case interpretation policy details.
Content structure: The “Golden Triangle” for technical communication
Unlike ordinary enterprises, scientific research public numbers need to establish a content matrix of “Technical authority + industry forward-looking + social value”:
Technical decoding column: It releases original articles such as “Breakthrough Progress of Hong Kong City Fuel Battery” every month, using a three-stage structure of “Principle Illustration + Data Comparison + Application Scene”
Policy Trends: Follow the Hong Kong Environmental Protection Department’s “Climate Action Blue Picture 2050” and other documents, and make policy development points to disassemble information pictures
Cross-border experiment room: Planning the topic of “New Energy x Financial Technology” and inviting Hong Kong Stock Exchange analysts to explain the ESG investment trends
In fact, data display shows that insert dynamic data visualization article opening rate increases by 42%, while tweet collections with added technical demonstration videos reach 2.3 times the industry average.
SEO Optimization: Make professional content accurately searched
In the WeChat ecosystem, new energy technology-related search terms show the characteristics of “Long tail + scene-based”:
High-word:Hong Kong Charge Gaming Replenishment/Carbon Neutrality Certification in Mainland China/Solid-state Battery Production
Popular Word:Overseas Wind Employment Opportunities/Green Transport Solutions
It is recommended to adopt the keyword layering strategy:
Core vocabulary:Integrate the naming of menu columns (such as “R&D Dynamics” and “Technical Cooperation”)
Long-end lyrics:Naturally embedded article subtitles (such as “How does the HKUST team crack the problem of low temperature failure of steel batteries?”)
Trend lyrics:The Bureau interacts with topics at the end of the article (#Hong Kong Photovoltaic Architecture Integrated Design Challenge)
Through WeChat index monitoring, it was found that the search volume of “Hydrogen Ship” increased by 178% in Hong Kong port cities in the quarter, and following up in time can earn red traffic profits.
Interactive Design: Creating Immersive Technology Experience
To address the pain points of spreading complex technical content, it is recommended to introduce three interactive tools:
H5 Technology Exhibition Hall: Use sliding interaction to present the working principle of the energy storage system
AI Q&A Robot: Default 200+ new energy technology FAQ data databases
VR Project Map: Showcase the construction progress of Hong Kong Maritime Ventilation 360 degrees
A clean energy agency tested and displayed tweets with integrated 3D displays, and the user stay time was extended from 48 seconds to 2 minutes and 15 seconds, and the number of submissions of technical consultation forms increased by 90%.
Flow cracking: Construction and construction graduate and graduate Circle
Activate the industry network through “Resource Conversion + Activity Operation”:
Cooperate with the Hong Kong Engineer Association to develop the “Carbon Neutral Computer” mini program
Launch the “Enterprise and Hong Kong-Macao Green Creative Marathon” online challenge
Create a technology conversion connection platform, set up a “profit library” and “talent station” service bank
Data shows that during the online technical roadshow event, the number of fans increased by 7 times the daily average, of which 28% were recommended by employees from upstream and downstream companies in the industry.
On the race to accelerate the iteration of new energy technology, WeChat public account is not only a digital business card that demonstrates Hong Kong’s scientific research capabilities, but also a smart New Year connected with technology to provide industry needs. Through precise content strategies, innovative interactive designs, and ecological operation style, R&D institutions can not only enhance the visibility of technical achievements, but also strengthen Hong Kong’s innovative New Year status in the global new energy version.
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