WeChat has a large user base. It is estimated that as of 2021, WeChat users have exceeded 1.1 billion, especially in mainland China, where almost every mobile phone user is a WeChat user. Even in Hong Kong, WeChat usage rate is very high. By establishing a WeChat public number, Hong Kong companies can directly access these potential customers to achieve the purpose of precise marketing.
Why do Hong Kong companies also need to make a WeChat public number? Where there are Chinese people, there is a WeChat application.
1. In today’s society, business operations and social media have become two closely connected areas. In order to continuously develop and compete with the company, Hong Kong companies must maintain understanding and application of effective market marketing strategies.
2. WeChat public number is a very important marketing tool. It will inevitably be of great benefit to Hong Kong companies in setting up and managing WeChat public number. The main reasons are as follows:
3. WeChat public numbers can serve as a platform for enterprises to interact and publish information between consumers. Companies can directly transmit the latest product information, event information to consumers by publishing articles, push notifications, etc., maintain effective interaction with consumers, thereby improving brand awareness and loyalty. At the same time, consumers can directly respond to their questions and suggestions to the company through the public number’s message and feedback function, providing reference for company optimization products and services.
4. WeChat public numbers are also an important tool in e-commerce. Through plug-ins such as WeChat Pay, consumers can directly complete the shopping process on public accounts, providing consumers with more shopping and payment methods, and bringing direct economic benefits to the company. At the same time, through data analysis of public numbers, enterprises can understand consumers’ purchase behaviors and preferences, and provide a basis for future product development and marketing strategies.
5. Establishing a WeChat public number is also to make full use of the advantages of digital marketing on the premise of meeting market trends. Under the digital trend, enterprises need to adapt and utilize new tools and platforms in a timely manner to adapt to changes in the business environment. Compared with traditional marketing methods, digital marketing is more efficient and convenient, and can better meet consumers’ needs. WeChat public number is a typical digital marketing tool that helps enterprises better adapt and utilize this trend.
For companies in Hong Kong, it is very necessary to establish a WeChat public number. Whether it is to expand market coverage, enhance interaction with consumers, or promote e-commerce and adapt to digital trends, WeChat public numbers have an irreplaceable role. Therefore, Hong Kong companies should recognize this and actively establish and manage WeChat public numbers to open up new development opportunities for enterprises.
