As an important bridge for enterprises and individuals to communicate with users, the friendly interface directly affects the user’s experience and interaction.
The design of the bottom menu is a must-see in the public user experience optimization.
How to create a public number bottom menu that is both beautiful and practical to attract and retain more users?
The menu at the bottom of the public number is located at the bottom of the page, usually including several basic options such as “Home”, “Product Introduction”, and “Contact Us”. These menu items provide users with a quick way to access the core content of public numbers, greatly improving user experience. A good bottom menu should be simple and clear, so that users can see content or functions they are interested in at a glance.
Preparation before design of public number menu
1. Confirm Target
First, make sure which type of people your public number is targeting, and this will determine what content your bottom menu needs to include. For example, if your goal is mainly young mothers, you may need to add menu items such as “Childship Knowledge” or “Children’s Activities”.
2. Research competition opponent
Check the bottom menu settings of other public numbers in the same industry and analyze their advantages and disadvantages. It can help you avoid the same errors and absorb their excellent design points.
Design Principles and Techniques
1.Simpleness
Make sure that every menu item is necessary and avoid adding too much irrelevant content, which can keep the interface intact and make it easier for users to find what they want.
2. Easy to Use
The name of the menu should directly reflect its functions or content, such as “Product Introduction”, “Service Arrangement”, etc., allowing users to quickly understand the role of each option.
3. Beauty
Using color schemes that match the brand’s color adjustment and consistent design style can enhance the user’s visual experience and enhance the brand image.
Detailed explanation of the implementation steps
1. Login of Public Platform
Log in to the WeChat public platform, enter the “bottom menu” in “Material Management”, and click the “Edit” button to start customization.
2. Create a new menu
Create the required menu items based on previous plans. Up to 5 sub-dishes can be added to each main menu. Using this structure reasonably can improve the accessibility of information.
3. Setting Sympathetic Action
Each menu requires setting a click-through action, which can be sending messages, jumping to a web page, or touching applets. Choosing a suitable way of treating is important for realizing the functions of the menu.
4. Preview and Test
After all settings are completed, perform a preview check. Make sure all links are valid and the menu item name is accurate and there is no error. Some users can be invited to conduct tests and collect feedback and comments for adjustment and optimization.
