Driven by the wave of digitalization, Hong Kong’s catering industry is undergoing unprecedented changes. The rise of foreign-selling mini-programs has not only changed consumers’ dining habits, but also brought a brand new business model to catering businesses. However, in the face of the market’s wide range of mini-program development services, how to choose a practical and affordable external mini-program has become the core concern for many catering operators.
What are the core functions of the development of Hong Kong foreign-selling mini-programs?
The professional small program development company Infocode Blue Information Technology will in-depth analysis of the five core functions of the development of Hong Kong foreign-selling mini programs, and combine actual case and cost analysis to provide a practical reference guide for catering merchants.
Online meal orders and payments
The online ordering function is the basis of out-of-selling mini-programs, but how to connect it with the payment system is the key to improving user experience. Hong Kong consumers generally prefer efficient and convenient payment methods, such as payment treasures, WeChat payments, credit cards, etc. Therefore, an excellent outsold mini program should support multiple payment methods to ensure smooth and secure payment processes.
Taking a well-known tea restaurant as an example, after its mini program was launched, the order conversion rate increased by 25% by optimizing the ordering process and payment experience. At the same time, the integrated payment function also reduces the error rate of manual operation, which significantly improves operation efficiency.
Development Cost Analysis: The development cost of online ordering and payment functions is usually between 20,000 and HK$50,000, and the specific fees depend on the complexity of the payment method and the technical level of the development team.
Smart menu management and recommendation
The menus in the restaurant are updated frequently, and traditional paper menus are not only expensive, but also difficult to adjust in real time. Intelligent menu management function allows merchants to update dish information, adjust prices, and set promotion activities at any time through the background, and even personalized recommendations based on user preferences.
By analyzing the user’s meals, a Hong Kong-style dessert shop found that mango desserts are more popular in summer, so the mini program automatically pushed related dishes to users, which led to a 30% increase in sales.
Development cost analysis: The development cost of the intelligent menu management function is about 15,000 to HK$30,000, and the specific cost depends on the complexity of data analysis and recommended algorithms.
Practical order tracking and delivery management
For consumers, tracking order status is an important part of improving outsourcing experience. Practical order tracking function not only allows users to view the progress and delivery status of food at any time, but also reduces complaints caused by inconsistent information.
The delivery management function can help merchants optimize delivery routes and improve delivery efficiency. With the integrated delivery management function, a Hong Kong-style burning store has shortened the average delivery time by 15%, and customer satisfaction has significantly improved.
Development Cost Analysis: The development cost of actual order tracking and delivery management functions is about 25,000 to HK$45,000, and the specific fees depend on the use of map interfaces and delivery algorithms.
Member system and marketing tools
The member system is an important means to improve user stickiness. Through the outsourcing mini program, merchants can easily implement functions such as member registration, score accumulation, and coupon distribution. Smart marketing tools can accurately push promotion activities based on user behavior data and improve purchase rates.
Taking a closed tea beverage brand as an example, after its mini program is launched, the monthly purchase rate has increased by 20%. By regularly pushing coupons and birthday benefits, users’ loyalty has been further enhanced.
Development Cost Analysis: The development cost of member system and marketing functions is approximately HK$18,000 to HK$35,000, and the specific cost depends on the functional complexity and data analysis requirements.
Multi-language support and localization services
As an international city, Hong Kong needs to serve consumers from different countries and regions. Multi-language support function can help merchants better meet diversified needs and enhance their brand image.
Localized services are also a major feature of Hong Kong’s catering industry. For example, supporting personalized needs such as “bottoming” and “ice walking” that are commonly seen in Hong Kong-style tea restaurants can significantly improve user satisfaction.
Development Cost Analysis: The development cost of multilingual support and localization functions is about 12,000 to HK$25,000, and the specific fees depend on the complexity of language types and localization functions.
Cost Comprehensive Analysis
Combining the above functions, the total cost of a fully-functional outsold mini-program is usually between 80,000 and 180,000 Hong Kong dollars. Of course, the specific fees need to be adjusted according to the merchant’s actual needs. For example, if the merchant only needs basic ordering and payment functions, the development cost may be lower; if more complicated data analysis and intelligent recommendation functions are required, the cost will increase accordingly.
Although the development cost seems to be high, from a long-term perspective, selling mini-programs can help merchants reduce operation costs, increase order volume, and increase user stickiness, which is a technical upgrade worth investing in.
Case sharing: The success of a Hong Kong-style tea restaurant
A Hong Kong-style tea restaurant launched a customized outsold mini program in 2022, integrating the above five functions. After half a year of online launch, its external order volume increased by 40%, and customer satisfaction increased by 25%. Through intelligent menu management and membership system, the monthly purchase rate of restaurants has also reached 35%.
The restaurant’s responsible person said: “Foreign-selling mini-programs not only helped us save labor costs, but also allowed our brand to emerge from the fierce competition. This is a very successful digital transformation.”
For more information about the development of mini program, or if you want to know the cost of mini program, please contact blue customer service.
