“When users clicked the link from the public tweet, why did 30% of traffic lose when jumping to the applet?” This technical problem that troubles Hong Kong retail brand LifestyleHub finally increased the conversion rate by 2.3 times by optimizing the public tweet and applet. Today, when WeChat’s ecological environment accounts for 78% of the Hong Kong mobile social market (WeChat official 2023 data), mastering public number and mini program jump technology has become a compulsory course for enterprise digital operations.
Advanced development strategy for WeChat applets and public numbers without jumping
The professional Infocode Blue Information Technology will provide a detailed introduction to the advanced development strategy for WeChat applets and public numbers without jumping to Hong Kong companies.
WeChat’s ecological “dual engine” logic: Why is the jump transfer function the core of traffic transfer?
The particularity of the Hong Kong market lies in that users not only obtain information based on public accounts (such as bank notifications and merchant discounts), but also need to complete real-time services through mini programs (such as subway invoices and orders from outside sales). The separation of public numbers and mini programs’ functions is the bottom-level logic of the jump technology:
Traffic Interchange Closed Ring: The average daily opening rate of public numbers is stable at 4.5% (Singapore Base Production Cases), while the next-day retention rate of mini programs is only 12% (Study by the University of Hong Kong), and the jump can transform “readers” into “actioners”;
User behavior guidance: Through the Customer menu jump, Hong Kong HSBC increased the credit card application rate by 17%;
Data Tracking Integration: Skip parameters (such as utm_source=official_account) can clearly mark traffic sources. Watsons optimizes 38% of its advertising delivery strategy through this feature.
Traveling technical war: 5 ways to crack the pain points in Hong Kong
Basic Skip: Public No. 1 Menu Determination Mini Program
In the Public Number Backend-Custom Menu settings, select “Skip applet” and associate with the authorized applet. Note:
Hong Kong corporate account number must be completed with WeChat certification (charges are HK$300/year);
The applet and the public must be the same subject, or be connected through open.weixin.qq.com;
It is recommended to use the mini program path guide (such as pages/index/index?city=hk) to achieve precise traffic in different branches.
Text message jump: 3 types of codes for flexible use
Text link jump: Insert code in the editor;
Picture jump: After uploading the picture, select “Mini Program Page”, *Suggest the image size is 900×500px* to match the mainstream model for Hong Kong users;
Mini Program Card: Insert the mini program page card directly. Guotai Airways uses this function to increase ticket reservations by 24%.
Template message jumps: a powerful tool to wake up sleeping users
When a user submits a form in the applet (such as a course reservation), he can push it through the template message:
{
"touser":"OPENID",
"template_id":"TEMPLATE_ID",
"pagepath":"pages/order/detail?order_id=123"
}
Hong Kong’s educational institution iLearn uses this feature to increase the course sales rate from 51% to 89%.
Special guide to avoid pits for Hong Kong developers
Compliance requirements: PCPD Privacy Rules are suitable
If user data transmission is involved during the jump process (such as from public number openid to mini program unionid), it must be:
Explain the scope of data usage clearly in the Privacy Policy;
Broadcast window to obtain user authorization (refer to the guidance of the Hong Kong Personal Data Privacy Office);
Avoid plain text transmission of sensitive information in links (encrypted with AES-128-CBC).
Local Configuration Details
SystemSystemInfoSync().language: Automatically jump to the traditional version page by testing the language environment through wx.getSystemInfoSync().language;
Payment interface is suitable: Mini programs need to connect to WeChat Pay (HK currency settlement) and mainstream Hong Kong payment tools (such as PayMe and AlipayHK);
CDN acceleration: It is recommended to use the Hong Kong Festival in the Hong Kong Festival to control the loading time of the first screen to within 1.2 seconds (the average waiting for the endurance value of Hong Kong users).
Golden law of jump strategy: actual combat data from the top 10 brands in Hong Kong
Short jump level: Meixin Group changed the “public number → H5 → mini program” to direct jump, and the conversion rate increased by 41%;
Scene-like jump design:
Dining type: Public tweet “Limited Time Offer” jumps to the mini program to download the page;
Finance: Account notification message jumps to the payment page;
Retail category: Member score change reminder jumps to the home page of the mall;
AB Test Optimization: Sasha cosmetics compare different jump button copy (“Buy now” vs “Get a special discount”), and the click rate difference is as high as 63%.
Keymark Verification: The Hong Kong Metro MTR mini program jumps to the route by optimizing public numbers, increasing the proportion of users who swipe the code to ride the car from 29% to 55% (2023 Annual Flight Report). When technology is in-depth combined with user experience, the jump function is no longer a simple page switching, but a core structure of the WeChat ecological traffic shutdown ring.
For more information about the development of mini program, or if you want to know the cost of mini program, please contact blue customer service.
