WeChat public numbers in the Chinese language circle have become an important information distribution and interaction platform for enterprises and individuals.
Public number menu is the functional area that users see first after entering the public number. It is like a directory of a book, guiding users to quickly find content or services they are interested in. A good menu design can greatly improve user browsing efficiency and satisfaction, thereby enhancing user stickiness.
How to set up WeChat public menus?
Basic steps for menu setting
Log in to the WeChat public account platform: Use your WeChat account to log in to the WeChat public account official platform.
Enter Custom Menu Settings: Find the “Custom Menu” option in the navigation column on the left and click to enter the menu editing page.
Create a new menu: Click “+ Add Menu” to start creating your first menu item. You need to name each menu item and select its touch-development actions such as jumping to the web page, sending messages, etc.
Set menu properties: Each menu item can be set with different properties, including whether to display, whether to use jump links, etc. Properly configuring these properties can make the menu more suitable for user needs.
Save and publish: After you have finished setting the menu, don’t forget to click the “Save and publish” button to make your changes take effect.
Principles for setting WeChat public number menu
Simplified and clear: Avoid setting too many menu items to keep the menu simple and let users see it at a glance.
Clear logic: organize menus according to the logical structure of the content to help users quickly understand and find the information they need.
Regular updates: Adjust menu settings in time to maintain the effectiveness of information as content updates and activities are updated.
Test feedback: After publishing, users are invited to test the user experience of the menu and adjust and optimize according to the feedback.
