In a digital society, the WeChat public platform has become an important platform for enterprises and individuals to show themselves, promote, communicate and interact with users. Many companies and individuals want to establish their own WeChat public numbers. So, how do Hong Kong companies implement the construction process of WeChat public platforms?
The construction process of the WeChat public platform includes four steps: registering public numbers, configuring public numbers, setting public numbers, and WeChat public numbers development
Register a WeChat public number
Open the official website of the WeChat public platform, click “Register”, select the corresponding public number type, and complete the steps of email verification, fill in account information, and perform mobile phone verification according to the prompts to register successfully. It is worth noting that there are certain differences in functions between the public number registered by individuals and the public number registered by enterprises, so when registering, you must choose according to your own needs.
Public numbers need to be configured
In the “Public Number Settings” of the WeChat public platform, there are public number headers, names, introductions, WeChat numbers, public number types and other information that require us to fill in and set. This information directly determines the image and functions of the public number. In order to show users a professional image and provide comprehensive services, we need to fill in and set it carefully.
Set various functions of public numbers
Including automatic reply, custom menus, message distribution, material management, etc. For example, we can automatically reply to users’ concerns and messages through the automatic reply function; through the custom menu function, we set up navigation menus at the bottom of the public number to make it easier for users to use public numbers; through the message distribution function, we can send various types of messages such as text, audio, video, etc. to interact with users; through the material management function, we can manage various materials of public numbers, including pictures, audio, video, etc.
(After completing the above steps, the WeChat public number is basically completed. If we want to give the public number stronger functions, we can also develop the public number)
WeChat Public Number Development
The WeChat public platform provides a wealth of development interfaces and development tools. We can develop public numbers according to our own needs, increase public numbers’ functions and improve public numbers’ usage experience. For example, we can develop the payment function of the public, so that users can shop on the public, and we can also develop the membership card function of the public, so that users can accumulate and redeem their points; we can also develop the customer service function of the public, and provide better user services.
In the actual operation process, we need to choose appropriate public number types according to our needs and goals, set appropriate public number functions, develop appropriate public number applications, and build a professional, comprehensive, distinctive WeChat public number that can meet user needs.
