In the world of digital art and NFT creation, WeChat public platform is gradually becoming an important channel for artists, collectors and lovers to communicate, display and trade. With the popularity of blockchain technology, NFT (non-equivalent currency) has become a new recruit in the digital art market, and the WeChat public platform has provided strong technical support for this new exciting field.
How does the WeChat public platform build a public number that is specialized in digital art and NFT creation?
The professional WeChat Public Development Company Infocode Blue Information Technology will explore this topic in depth and introduce the functions and applications of the WeChat public platform in digital art and NFT creation in detail.
Basic Function
The basic functions of WeChat public platform provide convenient display and communication channels for digital art and NFT creation. Through public numbers, artists can easily publish their works, interact with fans, and even conduct online exhibitions. The public figure message function can perfectly display the details of digital art works, while the video function can present the charm of dynamic art works. In addition, the publication function can help artists quickly push new works to subscribers and increase the exposure of works.
Custom menu function
Customized menu function is a highlight of the WeChat public platform, which provides more possibilities for digital art and NFT creation. Artists can set different columns through custom menus, such as “work display”, “artist introduction”, “NFT transaction”, etc., so that users can quickly find the information they need. For example, in the “NFT Trading” column, artists can link to their own NFT trading platform, and users can directly purchase NFT works through public numbers, realizing untouched links from display to transactions.
WeChat payment function
Integration of WeChat payment functions provides a safe and convenient payment method for NFT transactions. Through the public number, artists can directly set up the purchase link for NFT works, and users can complete the transaction through WeChat payment after clicking. This approach not only simplifies the transaction process, but also improves the security of transactions. In addition, WeChat Pay also supports a variety of payment methods, such as bank cards, WeChat zero money, etc., to meet the needs of different users.
Mini Program Function
Introduction of mini-program functions has further expanded the possibilities of digital art and NFT creation. Artists can develop mini programs to realize more complex functions, such as virtual exhibitions, interactive art experience, etc. For example, artists can develop a virtual gallery applet, through which users can enjoy artistic works in the virtual space, and even interact with other users. In addition, the mini program can also connect with the NFT trading platform, and users can buy NFT works directly in the mini program to improve user experience.
Data Analysis Function
Data analysis function is another major advantage of the WeChat public platform. Through the data analysis tool in the public number background, artists can understand the data such as the number of readings, points, and sharing times of the work, thereby optimizing content strategies. For example, artists can adjust their creative direction and promotion strategies by analyzing data to understand which works are more popular and which promotion methods are more effective. In addition, data analysis can also help artists understand users’ geographical distribution, age structure and other information, and provide support for precise marketing.
User Management Function
User Management Function provides artists with convenient tools to interact with fans. Through public numbers, artists can set up fan tags and classify different fans. For example, artists can set “VIP” tags for fans who have purchased NFT works, and regularly push special content or discount information to enhance fans’ stickiness. In addition, public numbers also support automatic reply function, and artists can set up automatic keyword replies to quickly answer users’ frequently asked questions and improve user experience.
Multi-platform integration function
Multi-platform integration function provides a wider communication channel for digital art and NFT creation. Through the WeChat public platform, artists can synchronize their works to WeChat Moments, WeChat and other social platforms to expand the influence of their works. In addition, the public also supports the integration with external platforms such as Weibo and Douyin. Artists can publish content to multiple platforms through the public key, so as to achieve multi-channel communication.
Safety Function
Security function is an important guarantee for the WeChat public platform. Through public numbers, artists can set up content review mechanisms to ensure that the published content complies with the platform regulations. In addition, public numbers also support security measures such as data encryption and user identity verification to ensure the security of user information and transaction data. For example, during NFT transactions, public numbers can protect users’ payment information through encryption technology to prevent data leakage.
Social Function
Social Function provides powerful community support for digital art and NFT creation. Through public numbers, artists can create fans, interact with fans in real time, share creative experiences, and even organize online events. For example, artists can publish a trailer of new works in fans, invite fans to participate and discuss, and enhance fans’ sense of participation. In addition, fans can also become bridges between artists and fans, helping artists understand fans’ needs and reactions, and optimize the direction of creation.
Selling function
Selling function provides more promotional means for digital art and NFT creation. Through public numbers, artists can set up marketing tools such as coupons and prize draw events to attract more users to pay attention and buy works. For example, artists can post limited-time offers in public numbers, and users can enjoy discounts when purchasing NFT works, thereby stimulating sales. In addition, the public number also supports connection with third-party marketing platforms, and artists can conduct precise advertising through the public number to increase the exposure of their works.
Cross-platform compatibility
Cross-platform compatibility provides a wider application scenario for digital art and NFT creation. Through the WeChat public platform, artists can integrate their works into different application scenarios, such as online exhibitions, virtual reality, games, etc. For example, artists can integrate NFT works into virtual reality applications, and users can enjoy works through VR equipment and gain immersive artistic experience. In addition, the public number also supports the connection with smart devices. Artists can control smart devices through the public number to display dynamic artistic works and improve the interaction of works.
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