With the development of mobile Internet, WeChat public numbers have become an important tool for enterprises of all kinds to conduct online marketing. For Jewelry, building a powerful WeChat public number can not only expand sales channels, but also enhance the brand image.
Professional mini-program development company Infocode Blue Information Technology provides you with a comprehensive WeChat development solution to help you quickly build a WeChat public account for jewelry industry.
1. Prepare for work
Before building a WeChat public number, you need to complete the following steps:
1. Register a business number: First, you need to register a business number on the WeChat public platform. Please prepare relevant enterprise certificates, such as business licenses, etc., for use during the application process.
2. Design public image and name: A beautiful and discerning head and name that can let you escape from multiple public numbers.
3. Build a website and a mini program: In order to facilitate users to understand your products and services, it is recommended that you build an official website and a mini program at the same time. In this way, users can understand your brand through multiple channels.
2. Build a WeChat public account
We will guide you on how to build a WeChat public number for jewelry:
1. Enter the WeChat public platform (mp.weixin.qq.com), click the “Free Registration” button, follow the prompts to fill in the company’s information and submit it for review.
2. After the review is passed, log in to the background management interface, select “Settings” > “Public Number Settings”, and configure your public number information here, including name, introduction, contact method, etc.
3. In order to better display your products and services, you need to create an article as the first publication. In the background management interface, select “Material Management” > “New Text Message”, enter the article title and content, and insert relevant pictures and links.
4. In material management, you can also upload other types of materials, such as voice, video, etc., to enrich your content form.
5. In order to facilitate users to contact you, you need to set up automatic reply and keyword reply functions in the background. Configure reply content in Settings > Auto Reply, for example: “Hello, please follow our public number! If you have any questions, please contact us anytime.”; Set keywords and their replies related to jewelry in Keyword Reply.
In order to improve user interaction, you can try to launch activities such as lottery, coupon distribution, etc. In the background management interface, select “Interactive Marketing” > “Custom Menu” and add relevant function buttons.
