“In Hong Kong, 7 out of every 10 companies still do not grasp the core competitiveness of WeChat SEO.” This sentence comes from the data of “Asia Digital Marketing White Paper”, revealing the traffic dilemma faced by many local brands in the WeChat ecosystem. As an Asian Financial New York, the digital competition of Hong Kong enterprises has long entered the stage of hot-ups – and WeChat, a super platform with 1.3 billion monthly active users, is the golden entrance for brand exposure to the Chinese mainland and overseas Chinese markets. However, the language separation between traditional and simple characters, the rapid iteration of algorithmic rules, and the challenge of content homogeneity have caused many companies to fall into the quagmire of “high investment and low exposure”.
Keyword mining and public agency operation, a must-have strategy for enterprises to conquer digital warfare
The professional WeChat Development company Infocode Blue Information Technology will deeply analyze the role of keyword mining and public agency operations in enterprises to conquer digital warfare.
WeChat SEO: The key to breaking traffic of Hong Kong companies
In WeChat’s ecosystem, the average daily search volume of the “Search” function has exceeded 500 million times. Behind this number is a precise user demand. Unlike traditional SEO, WeChat SEO needs to consider both the three dimensions of “content quality”, “keyword layout” and “platform ecological rules”. For example, a Hong Kong beauty brand used the *long tail keyword tool* to discover the search trend of “Sensitive Skin Care Product Recommendations” to produce test content for sexual production, and the natural search traffic increased by 210% within 3 months.
But the problem is: How to filter keywords with high conversion rates from massive data? This is the core value of professional SEO tools.
Keyword mining tool: data drive traffic password
The *WeChat SEO tools commonly used by Hong Kong companies can be divided into two categories:
Platform built-in tools: such as WeChat index and public number background data analysis, which can track hot topics but lack in-depth insight
Third-party professional tools: For example, *Wetool+*’s “Keyword Hot Map” function can compare search trends for Weibo and red books across platforms, and combine LBS positioning to select common words for Hong Kong people
Differences in searching habits between traditional and simple characters are often ignored. For example, “discount” is mostly “promoting” in the simplified environment, while Hong Kong users may also search for slang such as “number” and “discounts”. The top tool automatically generates a keyword combination of “one word multiple versions” through the verbal analysis model, allowing the content to cover two users at the same time.
Public number agency: full link design from content to change
When a Hong Kong travel agency commissioned the public to a professional team for the operation, its text opening rate increased from 4.7% to 22%. The secret lies in the establishment of *”Scenario-based Content Matrix”:
8 in-depth articles per month: It is about publishing topics for core businesses such as “family travel” and “business inspection” and other core businesses.
3 short pictures per week: Combining the hot topics of the festival to create light content such as “48-hour flash trip” and other light content
Customized menu column: Embed smart customer service and VR virtual navigation, direct reading traffic to consult directly
More importantly, the professional team will continue to optimize the push period through *A/B tests – data shows that Hong Kong users’ picture interaction rate at 8-10 o’clock on Thursday night was 37% higher than other periods.
The top 3 gold standards for choosing a service provider
Localization case database: Requires viewing of backend data clips of Hong Kong brands in past services, rather than providing only mainland cases
Consolidation and regulation: Ensure that the content is not touched by WeChat’s “cross-border marketing line”, such as specific medical language restrictions
Technical integration capabilities: Excellent teams can connect the CRM system with WeChat customer service API to implement “fantasy labeling” management
The teaching of a certain restaurant group is worth borrowing: the public account was banned for 30 days due to the use of unprepared third-party plug-ins, which directly lost the million-level purchase of the May 1st Golden Week.
Future Trends: The Convergence of SEO and Private Domain Traffic
WeChat’s latest “Seyisou Brand Zone” function allows companies to directly connect * keyword search results page to the mini program mall. This means that when users search for “Hong Kong Seaview Hotel”, if the brand can occupy the first screen position, it can directly convert the exposure into property booking results.
The WeChat SEO competition in 2024 has evolved into a three-in-one model of “search portal + content grass + real-time conversion”. Brands that can define keyword strategies and user journeys in depth will build a real competitive barrier in WeChat ecosystem.
In this era of scarcity of attention, “being searched” is far more important than “being seen”. When the neon lights in central Hong Kong lighted the night sky of Weigang, the WeChat backstage of countless companies was staged a traffic war without nitrate – and professional SEO tools and agency services were the digital weights that helped brands take over the strategic high ground.
For more information about WeChat Development, or if you want to know about WeChat distribution fees, please contact Blue Customer Service.
