When global technology giants compete to form the metaverse, Hong Kong is pushing virtual exhibitions to new heights with its unique business genes and technology innovation. How can an international financial center break the space restrictions of the physical exhibition by developing the metaverse mini program?
Development and Analysis of Mini Programs for Metaverse Technology Driven
The professional small program development company Infocode Blue Information Technology will in-depth research on technical implementation examples of Hong Kong Virtual Exhibition, decrypt the development logic behind the applet, and verify how the metaverse reshapes the future of the exhibition industry through the actual application scene.
From concept to implementation: Why has Hong Kong become a trial venue for the Metaverse exhibition?
The annual production value of Hong Kong’s exhibition industry exceeded HK$58 billion, but the epidemic and venue restrictions have created an urgent need for “digital transformation”. The 2023 Asia Pacific Exhibition Industry Report pointed out that more than 67% of exhibitors are more in the “online and offline integration”, and meta-universe technology just fills in the interactive shortcomings of traditional virtual exhibitions.
Unlike other regions, Hong Kong developers have cleverly combined “Light Quantitative Mini Program” with “High True 3D Construction” – users do not need to download complex applications, and can enter the immersive exhibition hall through WeChat or AlipayHK entrance. For example, at the 2023 Hong Kong International Innovation Exhibition, participants can view booth details through mobile phones and talk to AI virtual assistants in real time. This “low door and high-information” strategy has enabled the number of visits to mini programs to exceed 500,000 per week.
Technical Disassembly: Four Core Groups of Virtual Exhibition Mini Program
Multi-width space construction engine
The team uses Unreal Engine Nanite technology to reduce 3D models of more than 100,000 surfaces to within 1MB, ensuring that they are loaded smoothly in the applet. A case at the Hong Kong Science Park shows that the 1:1 reduction of 500 square meters exhibition area will take only 2.3 seconds to add.
Practical Interactive Agreement
Through WebRTC low-latency free streaming, users can conduct “virtual face-to-face negotiation” with exhibitors. What is more important is the integration of district link digital identities, so that enterprises can track down visitor hot spots and stay time, and the accuracy of the traditional exhibition will increase by 40%.
Cross-platform asset interoperability
The Hong Kong team’s first NFT exhibit certificate system: digital exhibits collected by users in mini programs can be synchronized to trading platforms such as OpenSea. This design not only extends the benefits of long-term development, but also opens a secondary collection channel for exhibitors.
Personalization experience with data drive
Based on the machine learning algorithm, the system recommends booth routes based on user behavior. In the 2023 Jewelry Design Exhibition, this function increases the average visit time from 18 minutes to 34 minutes, and the transformation rate is increased by 2.8 times.
Practical test case: How does the Metaverse Exhibition overturn traditional experience?
Taking the metaverse mini program of “Hong Kong Barthol Art Exhibition” as an example, its breakthrough design now has three levels:
“AR Scan the Physical Painting” to unlock the in-depth creation story of the virtual exhibition hall
“Socialized Virtual Cluster” supports up to 50 people to communicate on the same screen, and has built-in practical translation function
“Smart Contract Trading System” shortens the art product pre-purchase process from 7 days to 3 minutes
After the exhibition data shows that 37% of online buyers come from South America and Central East markets that were not visited by the traditional exhibition, and prove that the Yuan Universe exhibition has real business transformation capabilities.
Challenge and Provocation: Hong Kong-style revelation
Despite the bright future, developers still need to overcome three major pain points:
Hardware suitable bottleneck: Low-end mobile phones execute 3D scene-prone heat-releasing card
Cross-regional network extension: The average time for users in Southeast Asia to appreciate more than 800ms
The business style of virtual integration: How to design a scoring mechanism to balance the interests of exhibitors and platforms
In this regard, the Hong Kong team’s solution has reference value:
Adopt the “Mobile Painting Grade” technology to automatically match the equipment performance
Cooperate with AWS to deploy edge computing nodes to reduce the delay pressure to 200ms
The first “Traffic Pool Sharing” style is created, where exhibitors can channel to the official website through virtual booths
Future Outlook: Evolving from tools to ecological system
With Hong Kong Digital Hong Kong investing HK$200 million to promote the development of the meta-cosmic, the virtual exhibition mini program is transforming from the “Exhibition Alternative Solution” to “regular marketing infrastructure”. A luxury goods group has integrated it into the CRM system, and customers directly contact personalized email marketing at virtual exhibition halls. This “immersive experience-data sinking-precision marketing” shuttering ring predicts the ultimate value of metacosmic technology – the connection method of redefining people, space and business.
Whether it is a developer or a business, this is the key point for in-depth planning. When the user adhesion of virtual exhibition mini programs exceeds the physical exhibition, who can be the first to master the “Native Mind of the Metauniverse” and who can occupy the commanding heights in the next wave of digital revolutions.
For more information about the development of mini program, or if you want to know the cost of mini program, please contact blue customer service.
