Today, as the wave of digitalization has spread around the world, how can Hong Kong’s small and medium-sized enterprises emerge in the WeChat ecosystem? With the increasingly mature functions of WeChat payment, mini programs and public numbers, these tools have become an important channel for connecting consumers and increasing brand exposure.
Guide to the Development of WeChat Mini Programs and Public Number Jumping
The professional small program development company Infocode blue information technology will in-depth analysis of the core concepts of the mini program, and combine the characteristics of the local market in Hong Kong, explore the key strategies for WeChat development and the practical skills of public number jump, providing enterprises with one-stop solutions.
What is a mini program? Redefine the light application of user experience
WeChat Mini Program is a lightweight application that “no download required, ready to use”, perfectly integrated into WeChat ecosystem. Compared with traditional apps, mini programs have three major advantages: Low development cost: No cross-platform adaptation is required, and it can cover iOS and Android users with one development; High touch efficiency: Directly contact customers through search, swipe, share and other scenes, shortening user conversion paths; Strengthen social attributes: Combined with WeChat and Moments, it is naturally suitable for Hong Kong’s consumer culture that highly relies on social media. According to the data of 2023, the average daily active users of mini programs exceeded 600 million, of which the proportion of Hong Kong users has increased year by year. For local catering and retail workers, mini programs can quickly implement online meal ordering, member system, promotion and promotion functions, becoming the core tool for OMO (Online-Merge-Offline) transformation. 
Three practical strategies developed by Hong Kong WeChat
To promote WeChat development in Hong Kong, local user habits and market characteristics need to be tightened:
Strategy 1: Deeply integrate local payment scenes
Hong Kong users prefer multi-payment methods. In addition to WeChat payment, it is recommended to synchronously access the Fast Transfer (FPS) and credit card functions when starting. For example, the tea restaurant “Cuihua” integrates QR Code orders and FPS payment through mini programs, and the average monthly order orders in a single store increased by 40%.
Strategy 2: Strengthen the linguistic interface and cultural compatibility
Hong Kong users have a higher acceptance of traditional Chinese and oral copywriting. Pay attention to when starting: Avoid direct and simple repetition, and need to proofread the differences in terms of verbs (such as “silicon” and “silicon”); Combined with the festival design interactive functions, such as the Mid-Autumn Festival “Light Dismantle and Win the Winner” event.
Strategy 3: Make good use of LBS positioning to attract customers accurately
Through WeChat’s geographic location interface, merchants can push discounts to users within 5 kilometers of the circle. Hong Kong Metro Line Shopping Mall uses this function to push fast food restaurant discount coupons during lunch break, successfully increasing weekly passenger flow by 15%.
Three golden rules for public numbers to jump to mini programs
The public number serves as a content portal and is integrated with the service closure of the mini program. Here are the practical methods for efficient jumping:
Rule 1: Select the touch point of the menu column
Link “Arrange now” or “Member Zone” of the menu at the bottom of the public number to the applet. For example, Hong Kong beauty brand “Sasha” sets “Store Query” as a first-class menu. After clicking, the user jumps to a mini program with map navigation, and the conversion rate increases by 27%.
Method 2: Embed content in smart cards
Insert the small program card into the text message and match it with a mobile call (Call-to-Action). A certain parent education publication embedded a “Trying Course Arrangement” card at the end of the tweet, and the click rate is three times higher than that of pure text links.
Method 3: Use template messages to recall users
When the user completes the appointment or place an order, send a template message reminder through the public number and bring a mini program back to the access path. Data display shows that this method can increase the purchase rate within 7 days by 18%.
Analysis of Hong Kong’s success case: A real war revelation from 0 to 1
Dining: Too excited to taste Through the mini program, the “15% discount on self-selling and outsourcing” function was launched, and the “Today’s Special Price Package” was launched every week on the public, and the online order share increased from 12% to 35%. Retail industry: Watsons The “Member Score Mall” mini program was launched. After users check their balances in the public number, they can directly jump to convert and exchange products. The number of new registered members exceeded 100,000 within three months. Service: Integrity The “Person Inquiry” function of the public is streamed to the applet, and combined with AI customer service to answer questions in real time, increasing customer satisfaction by 22%.
Avoiding the three major mines: a common mistake for developers in Hong Kong
- Ignore data compliance: When collecting user mobile number or location information in accordance with the Hong Kong Personal Data (Privacy) Ordinance, you must clearly inform the use scope.
- Over-design functions: Small and medium-sized enterprises should develop core services (such as appointments and payments) first to avoid the impact of speed due to the loading of too many plug-ins.
- Laboring continuous operation: After online, you need to regularly analyze the background data of the mini program, monitor indicators such as “bounce rate” and “stay time”, and continue to optimize the user journey.
For more information about the development of mini program, or if you want to know the cost of mini program, please contact blue customer service.
