With the development of mobile Internet, WeChat public numbers have become an important tool for many companies and individuals to display their brand image and spread information. For the art industry, how to effectively use WeChat public numbers to promote brand and business expansion? This article will provide you with a complete WeChat development solution to help you build a dedicated art public number and improve brand influence and operation efficiency.
Preparation work before construction
1. Definite goals: Before building a public number, you need to clearly define your goals, such as increasing brand awareness, attracting more followers, promoting art works, etc. This will help you develop strategies and planning content more appropriately.
2. Registration and certification: First, you need to register an account on the WeChat public platform (mp.weixin.qq.com), and then submit relevant information according to the requirements and complete the certification to ensure that your public number is legal and legal.
Public Number Design and Optimization
1. Visual recognition: Create unique logos and theme colors to make your public number emerge from many similar accounts. At the same time, maintain the consistency of the overall style and create a unified visual experience for users.
2. Column setting: According to your business needs, set up types such as order number, service number or enterprise number, and set up corresponding functional modules, such as introduction, work display, information push, etc.
3. Content planning: Write high-quality articles and graphic content, and create creative designs around your core goals. Pay attention to following the content rules of WeChat public platforms to avoid violating taboos.
Function Recommendation
1. Information Publishing and Update
Industry information: Timely publish the latest trends, policies and regulations, market trends, etc. of the art industry to help users understand cutting-edge industry information.
Event preview: Publish preview information for art exhibitions, music conferences, performances, lectures and other activities, so that users can get and participate.
2. Academic research and communication
Recommended academic papers: Recommend and share academic papers in the art field to promote academic research and exchanges.
Student visits: Invite artists and experts to visit and share their research results and insights.
3. Art display and transaction
Art product display: Display art products through graphics, videos, etc. to improve users’ art evaluation capabilities.
Trading platform: Some public numbers provide artistic product trading platforms to facilitate users to buy, sell and collect artistic product.
4. Education and Learning
Art course: Provides online art courses, covering multiple fields such as painting, music, dance, etc., to meet the learning needs of different users.
Learning resources: share art learning materials, tutorials, skills, etc. to help users improve their artistic skills.
5. Interaction and community
User submission: Encourage users to contribute to share their artistic works, experiences, etc., to enhance user interaction and sense of participation.
Online Q&A: Set up an online Q&A board to answer questions and doubts encountered by users in the art field.
6. Brand promotion and marketing
Brand promotion: Provide brand promotion services for artists, artists, etc. to expand their popularity and influence.
Promotional activities: Publish information on promotional activities such as art product discounts and gifts to attract users to buy.
7. Other Featured Functions
Art Review: Professional review and analysis of artistic works to improve users’ artistic evaluation level.
Cultural lectures: Regularly hold online cultural lectures to invite cultural celebrities and scholars to share and communicate.
