In the glass curtain wall of the Hong Kong Science Park Experimental Room, researchers are using gene editing technology to overcome the difficult problems of treating rare diseases – this is not only a reflection of the development of Hong Kong’s biotechnology, but also a hardcore story that the industry needs to spread. With the Hong Kong Special Administrative Region government investing HK$15 billion to build the InnoHK innovation platform, the biotechnology and genetic engineering are ushering in a golden window.
What are the functions of biotechnology public production?
In this context, professional WeChat Public Development CompanyInfocode Blue Information Technology will introduce in detail how a professional WeChat public can become a key bridge for scientific research institutions, new entrepreneurs to connect the capital market and public awareness.
Precise positioning: the cornerstone of building a professional IP
Operations under the Hong Kong Biotech Public No. 1 must break out of the traditional popular science model. Data shows that 65% of users who are following this field are investment agency representatives, industry analysts and medical companies’ decision-making levels. It is recommended to adopt the dual positioning of “production intelligence library + technology decoding”, such as explaining the principles of CRISPR gene editing technology, which is combined with the commercialization cases of enterprises related to the Hong Kong Science and Technology Park.
Typical Case: The public number of the Hong Kong Genetics Center attracted more than 20,000 doctors from the industry in three months through the content combination of “Technical White Paper + Reform Progress”. Its popular article “How Single Cell Testing Reshapes the Premature Cure of Cancer” is cleverly integrated into local research data from the University of Hong Kong Medical College, with a public reading volume of more than 100,000.
Comprehensive Strategies in Registration Process
Account type selection: The company’s main body registration service number is used to connect to B-end functions such as laboratory appointments, academic conference registration, etc.
Quality Document Preparation: Pay special attention to the Hong Kong “Personal Information (Privacy) Ordinance” and set up a double authorization mechanism when collecting user information.
Interface localization: adopts traditional Chinese + English dual-language navigation column, suitable for the usage habits of Hong Kong Island users
Key Details: The bioengineering public number of the Hong Kong University of Science and Technology applies for the WeChat Pay (Hong Kong) function simultaneously during registration, laying a dent for the subsequent technical consultation and payment service. Its certification information highlights the corporate identity of HKSTP (Hong Kong Science and Technology Park) and strengthens the organization’s backing.
Content matrix construction method
Gold content ratio suggestions:
40% of industry policy interpretation (such as Hong Kong’s “Blue Picture of Biotechnology 2025 Development”)
30% technical commercialization cases (the focus is on the 18A listed enterprise on the Hong Kong Stock Exchange)
20% of the world’s cutting-edge dynamics (with exclusive comments from professors from Hong Kong schools)
10% interactive activities (Gene popular science live broadcast, experiment room cloud visit)
Practical skills:
Use professional tools such as Biorender to create visual content of gene pictures
When interpreting Nature papers, mark the contributions of Hong Kong students (such as the breakthrough of the Chinese University of Hong Kong in the targeted treatment of liver cancer)
Set up #Hong Kong Creative Weekly Question Tags to Create Content Continuity
Three major channels for precise customer acquisition
Studying of Academic Circle Layer:
Cooperate with the Hong Kong Biomedicine Innovation Association to develop the “Member Certification System”
Targeted push during the ASGCT (American Gene and Cell Treatment Association) annual meeting
Production and Research Combination Induction:
Promotion draft for HKSTP Park enterprises (such as gene therapy companies invested in OB Capital)
Develop “Technical Matching” H5 tool to connect scientific research results and industry needs
Cross-border broadcast network:
Through the WeChat Official Account cross-border function, the policy benefits of the Hong Kong and Macao and the Bay Area will be simultaneously pushed.
Move information flow advertising during the Hong Kong Stock Exchange Biotechnology Conference
Optimization of data drive operation
Establish a Level 3 data monitoring system:
Basic layer:Follow the reading completion rate, menu click hot pictures (focus on the “Technical Transfer” and “Privacy Inquiry” blocks)
Transformation layer:Supervised white paper download conversion rate, roadshow activity registration path
Strategic Level:Quarterly analysis of user image changes. For example, after the recent launch of the Life and Health Technology Alliance, the number of users in investment institutions increased by 23%.
Tool Recommendations:
Create dynamic data boards with Tableau
Configure ChatGPT-4 for intelligent customer service training (need to be deployed through the Hong Kong APAC Data Center)
Connect to the block chain authentication system of Hong Kong Digital Port to confirm original technical content
The International Biotechnology Exchange Center under construction in Hong Kong is about to be used, and professional public operation requires more attention to the balance of “technical affairs + business logic”. Through the development of brain interface implanted into the Hong Kong University of Science and Technology, and the NAD+ supplementation production cases of GeneHarbor, we continue to shape Hong Kong’s three-dimensional image as the Asian Biotechnology New Zealand.
For more information about WeChat Public Developer, or if you want to know about the public fee, please contact Blue Customer Service.
